Democracy is the theory that the common people know what they want, and deserve to get it good and hard.
H. L. Mencken
Neoliberalism is doomed because everyone hates it. They are mostly wrong about the reasons they think they have for hating it. But explaining what neoliberalism actually is - classical liberalism updated for the era of big centralised government - only presents new and clearer reasons to hate it. For liberalism itself has always been a minority view: most people have always viscerally rejected the idea that other people - the wrong people - deserve freedom and rights. Its influence came not from convincing the majority of its principles, but from offering the arena within which more powerful political doctrines and cabals could safely compete with blunted weapons for a reduced prize. Now the political tides have turned back against moderation, and liberalism’s gift of proceduralist constraints has itself become the target of our rage.
I. Neoliberalism is not what you think you hate about it
The term ‘neoliberalism’ was successfully expropriated by the left shortly after its coining and now functions in public, political, and academic discourse as an exonym: “a term for another group, which signals that the speaker does not belong to it” (Moira Weigel, quoted out of context). The left’s success here has been so great that almost the only people talking about neoliberalism these days are those trying to explain why they hate it.

