The real Adam Smith problem: How to 'live well' in commercial society

Adam, Adam, Adam Smith
Listen what I charge you with!
Didn’t you say
In the class one day
That selfishness was bound to pay?
Of all doctrines that was the Pith,
Wasn’t it, wasn’t it, wasn’t it, Smith?
(Stephen Leacock, Hellements of Hickonomics, 1936)